Meghan Markle just lately wore the model’s Lady Energy Necklace at International Citizen’s VAX Dwell Live performance, whereas Taylor Swift, Kristen Bell, Selena Gomez, Madonna and extra have worn Awe Impressed’s items in gold and silver.
Awe Impressed was co-founded by three-time breast most cancers survivor Jill Johnson and her son Max Johnson. The mom and son duo have been impressed to create high quality jewellery that traces with a number of collections representing the wearer’s journey, symbolizing power, individuality and empowerment.
The model additionally gives back to charity. They’ve donated over $700k to their charity companions—together with the American Nurses Basis and Most cancers Care—with 20% of every sale going to a corporation of every buyer’s selection.
Getting the items across the necks of A-list celebrities isn’t any simple feat. However the query is—how do they do it? In keeping with co-founder Jill Johnson, the model hasn’t paid for any celebrities to put on their jewellery.
“It’s all been about getting the correct reward into the correct arms on the proper time,” stated Johnson.
Celebrities have associated to the model’s Goddess Assortment, which depicts goddesses like Athena, Cleopatra and Mulan. “There are various celebrities who’ve been gifted Awe who then buy extra to reward to their very own groups and mates,” she stated. “They need the individuals they like to have the identical empowering expertise of discovering their inside goddess.”
For instance, Madonna wears the model’s Frida Kahlo necklace on daily basis, in accordance with Johnson, whereas Tyra Banks wore her Harriet Tubman piece on the Black Lives Matter protests in the summertime of 2020.
In the meantime, Pose star MJ Rodriguez owns a chunk depicting LGBT activist Marsha P. Johnson. “It was significantly shifting to see her carrying her Marsha forward of her historic Emmy evening,” says Johnson.
Different supporters embrace Selma Blair, who stated of the model: “Ever since I first obtained my Goddess Necklace, I’ve seen what number of Goddesses I really like celebrating and carrying. They’re a reminder of our greatness.”
Demi Lovato is one other longtime supporter of Awe Impressed, in addition to Sarah Jessica Parker and Kristen Bell, who owns the Joan of Arc necklace and Cardi B, who loves the Ruth Bader Ginsburg necklace.
The model additionally has a pendant celebrating vice president Kamala Harris in a particular inauguration pendant (which Miley Cyrus has been noticed carrying). “There’s one thing deeply shifting about seeing iconic, highly effective ladies celebrated in elegant and timeless style, and celebrities have positively gravitated to that,” says Johnson.
“Everyone seems to be trying to find symbols of power, significantly on this quickly altering society that’s shifting away from organized faith and in the direction of extra individualized spirituality,” she says. “Our enterprise exploded through the pandemic as a result of individuals have been hurting and searching for issues that made them really feel good, together with celebrities.”
The model’s goddess collection contains portraits of historic figures like Aphrodite, Demeter and Cleopatra, in addition to extra modern figures like Marie Curie. This sequence has been worn by Hilary Swank, Julianne Moore and Camila Cabello.
“Typically, celebrities are given merchandise to put on for particular appearances and pink carpets, however with goddess items, they discovered staple items they will put on on a regular basis that really feel particular and layer with no matter they have already got,” says Johnson.
“The mission of our model is to assist individuals get up on daily basis with gratitude for who you might be,” she says. “There’s one thing highly effective about carrying an emblem of your inspiration near your coronary heart. I would like individuals to put on them whereas channeling the spirit of a goddess as you strategy the world with marvel, kindness and resilience.”