Following the FDA’s authorization for five to 11-year-old youngsters to obtain the Pfizer-BioNTech Covid vaccine, Sesame Avenue deployed two of its hottest characters to unfold the message.
On Saturday, Sesame Avenue collaborated with CNN for The ABCs of Covid Vaccines, a half-hour city corridor aimed to reply youngsters’s questions concerning the Covid-19 vaccine. The official Twitter accounts for Large Chicken and Elmo additionally tweeted a pro-vaccination message, sparking a predictable tradition battle on Twitter.
As commentators rapidly identified, this isn’t the primary time that Sesame Avenue has supplied Covid recommendation, and even urged youngsters to get vaccinated; the academic puppet present boasts a protracted historical past of involvement in public well being campaigns.
Texas senator and serial tweeter Ted Cruz (who is vaccinated), led conservatives within the collective rage towards what he labelled “authorities propaganda” (it must be famous that Sesame Avenue receives solely a tiny quantity of funding by means of authorities grants, and is largely funded by royalties, licensing offers and donations).
Twitter customers had been fast to poke enjoyable on the melodramatic backlash, with many gleefully screenshotting offended Tweets, gathering them like baseball playing cards.
In fact, all of that anger was all for nothing, as the standard Sesame Avenue viewer remains to be in preschool, and thus, extremely unlikely to be discovered scrolling by means of Twitter, not to mention studying sentences, so this was very a lot an adults-only PR stunt.
Sesame Avenue’s covid controversy echoes the ridiculous tradition battle fought over the supposed cancellation of Dr. Seuss (which no person talks about anymore as a result of his common works by no means really went away, and sure, by no means will).
Therefore, a number of Twitter customers noticed that the ritualistic backlash towards youngsters’s media would possibly simply be a trigger for concern.
Different customers, resigned to the truth that the day’s on-line discourse was laser-focused on dissecting the political leanings of puppets, embraced the absurdity of the state of affairs.
However this isn’t the primary time that the muppets of Sesame Avenue have discovered themselves focused by conservative tradition warriors – Tucker Carlson was famously infuriated by Elmo’s try to contextualize the BLM motion, and went on an unhinged rant towards the fuzzy purple puppet.
Who’d have thought that Sesame Avenue might provoke a stronger response in politicians and political commentators than it does toddlers?