In parks and backyards throughout the nation this weekend, kiddos might be looking for Easter eggs. And in progressive canine parks and doggie day care facilities, furry children may even get to smell out their very own Easter eggs.
However adults get squat, and in case your little one or pal’s little one doesn’t wish to share, you’re out of luck. Besides for individuals who are 21 or older who reside in Milwaukee, Philadelphia, Tampa, and Portland, OR. At the moment, Pabst Blue Ribbon partnered with CALLEN inventive lab to create their very own model of an Easter egg hunt. They’ve hidden the grownup model of Easter eggs, Keggs, in these 4 cities.
Adults ages 21 and up can search in these 4 cities for a pastel painted keg of PBR beer. And beer is a greater filler than sickly candy yellow marshmallow treats within the form of farm fowl, low-cost, chalky chocolate, and bunny stickers – all of which might be discovered in lots of conventional Easter eggs.
“Although PBR is a traditional model, we love pondering up lighthearted methods to subvert custom and put an off-center spin on issues,” says Nick Reely, vp of promoting for Pabst Blue Ribbon. “That angle and power, mixed with CALLEN’s creativity, is what generated the concept.”
Adults all in favour of taking part within the Kegg hunt ought to seek for clues on Pabst Blue Ribbon beer’s social channels. Contributors ought to know that the kegs might be hidden inside a sure space of the town, for a sure period of time.
There might be a avenue staff on-site in every metropolis to handle the entire expertise. The groups are there to assist with the in search of, the discovering and at last with the awarding of the kegs. The winners might be decided on-site and shared on Pabst Blue Ribbon’s social channels after they discover the kegs.
“Many people by no means outgrow a aggressive spirit, and now children don’t get to be the one ones competing to seek out the perfect deal with on Easter,” says a spokeswoman for Pabst. “Whereas the youngsters are on the lookout for embellished eggs, Pabst Blue Ribbon thinks adults must be on the lookout for their very own deal with, too.”
The Kegg hunt ought to carry out the aggressive spirit in members, Reely says.
And in contrast to eggs, which might be stolen by woodland creatures (some squirrels, for instance, are infamous for stealing eggs), the Keggs are a bit bit larger, say, keg-sized. “Kegs are notably bigger than eggs in order that they shouldn’t be too onerous to seek out,” he says. “You simply would possibly want an even bigger Easter basket.”
The Keggs might be fastidiously tucked away round every metropolis, and whichever stealthy, aggressive participant finds the Kegg will get to maintain the kegg.
Contributors are suggested to look the PBR social channels to assist them of their quests. However within the occasion that there’s two or extra members who discover the Kegg concurrently, they should compete in a sport of trivia to win.
Winners might be featured on PBR social channels and won’t solely stroll away with the pastel Kegg simply in time to brighten for Easter dinner they may even get a present card to purchase a recent keg of PBR to have fun their win.
“Contributors ought to anticipate a little bit of pleasant, not-so-serious competitors,” Reely says. “There might be some surprises on-site as nicely. The surprises might be issues that we don’t publish on our social channels, however that we predict might be additive to the expertise.”
No phrase but, if Pabst Blue Ribbon will broaden this enjoyable occasion to different cities or proceed it subsequent yr. However brew-loving adults would possibly ask the Easter Bunny for a repeat.