The Broadway League, the nationwide commerce affiliation for the Broadway business, yesterday launched “That is Broadway,” an historic initiative to welcome theater-lovers again to Instances Sq. following the business’s 18-month shutdown.
The initiative consists of “This is Broadway,” a two-and-a-half minute movie that celebrates all of Broadway. With a voiceover by Oprah Winfrey, it options stars together with Hugh Jackman, Bruce Springsteen, Lin-Manuel Miranda, Sara Bareilles, Billy Porter, Angela Lansbury, Ethel Merman, James Earl Jones and Denzel Washington. The movie additionally consists of footage of 99 Broadway reveals, 735 actors and one canine, highlighting the wealthy historical past of Broadway and the thrilling new reveals but to come back.
A central factor to the marketing campaign, ThisIsBroadway.org, represents a contemporary and trendy method to offering audiences with a complete overview of what’s taking part in on Broadway. For the primary time, the location incorporates a distinctive suggestion engine constructed on 5 years of knowledge together with the efficiency of 220 reveals, 17 million ticket gross sales throughout the Northeast hall and a pc mannequin that makes correct present suggestions to additional drive consideration. The web site is also residence to the marketing campaign’s movie, security info and real-time updates concerning Broadway’s return.
The League is also launching a first-of-its-kind, “Win All of Broadway” contest: One fortunate winner will win 4 tickets to each Broadway present within the 2021-2022 season; the prize consists of tickets to 37 reveals, valued at $18,000. The competition, which shall be hosted by Viewers Rewards and is free to enter, will run from September 1 to October 15, 2021. To enter, go to Audiencerewards.com and log in or join Viewers Rewards membership enrollment and choose in to e-mail communications from Viewers Rewards. All present Broadway reveals are confirmed to take part.
On August 30, representatives of the Broadway League participated in a lighting ceremony on the Empire State Constructing to rejoice Broadway’s return illuminating New York’s skyline; the constructing was lit crimson.
A “Curtain Up!” pageant will happen from Friday, September 17 by means of Sunday, September 19 outside in Instances Sq.. The three-day, free pageant will embody interactive experiences, panels, stay live shows and performances that can culminate in a live performance celebrating the whole lot of the Broadway business within the coronary heart of Instances Sq..
“That is Broadway” is the results of unprecedented partnerships amongst theater homeowners, behind-the-scenes professionals and business rivals to create a unified comeback marketing campaign that celebrates a world artwork kind that’s quintessentially American.
“’That is Broadway’ brings collectively the enjoyment and pleasure all of us really feel for this artwork kind and the rebound of New York Metropolis. Broadway reopening means 97,000 employees returning to their jobs and the insatiable need for stay efficiency again on stage,” stated Charlotte St. Martin, president of the Broadway League. “I’m so grateful for all of the work that went into creating this second of unity and I stay up for all theater followers seeing a present this fall.”
Based in 1930, the League is the nationwide commerce affiliation for the Broadway business. The League’s over 700 members embody theater homeowners and operators, producers, presenters and common managers in practically 200 markets in North America and internationally. Annually, League members deliver Broadway to upwards of 30 million folks in New York, on tour throughout the U.S. and Canada and across the globe. The Broadway League’s latest class of membership, League Fellows, affords entry and advantages to approaching professionals who characterize a variety of background, ethnicity, expertise and views.