Since founding luxurious womenswear model Markarian in 2017, Alexandra O’Neill has already reached milestones most designers spend their entire careers working towards. She’s dressed A-list celebrities, like Kate Hudson, Priyanka Chopra, and Lizzo; she created a capsule assortment for main public sale home Christie’s; and most notably, she designed a customized costume and coat for First Girl Dr. Invoice Biden to put on to her husband’s inauguration. Now, O’Neill is including one more achievement to the record, with the launch of Markarian’s first customized consignment closet in partnership with preowned luxurious market Dora Maar.
The collection, which launched at present, options seems to be from the made-in-New-York label’s earlier seasons in addition to customized, one-of-a-kind items from O’Neill’s closet and VIP seems to be. The 30 or so items vary from glamorous robes to stylish separates to unequalled equipment, and so they had been chosen to replicate Markarian’s historical past and the basic designs and silhouettes for which the model has grow to be identified.
The consignment permits shoppers each to entry unique items that had been produced solely as soon as and to buy the posh clothes at a major low cost. However above all else, it provides Markarian the chance to additional its pledge in direction of sustainability, one thing that has been a core tenant of the model since its founding. “Every particular, romantic, and ethereal piece is thoughtfully made-to-order in an effort to cut back waste,” O’Neill says of the method behind Markarian’s designs. “However we’re all the time searching for methods to create longevity and provides new life to our clothes, and we love Dora Maar’s elevated strategy to round style, so this partnership felt pure for us.”
Based in 2019, Dora Maar has been making waves on the planet of preowned luxurious for a while now, because of its knowledgeable picks and distinctive strategy to curation. Every merchandise is introduced via the digital closets of fastidiously appointed “muses”—the tastemaker men and women who as soon as wore and beloved it—giving perspective consumers a glimpse on the piece’s historical past and signifying the transformative skills of style.
Inside designer CeCe Barfield Thompson, a longtime pal and occasional collaborator of O’Neill’s, was chosen as one such muse and in flip supplied her Dora Maar closet to the Markarian designer. “After we began Dora Maar, we envisioned a platform that allowed for this intimate connection between model, tastemaker, and luxurious shoppers—all linked via this concept of the story behind archival style and actually humanizing what that meant via our Muses,” explains Lauren Wilson, founding father of the posh consignment platform. “Partnering with Markarian and CeCe permits us to share their story in a manner that’s true to the very DNA of the model whereas additionally giving them a spot to sustainably resell archival items.”
A portion of the proceeds from the sale of Markarian’s consignments will profit No Child Hungry, a nonprofit group working to finish baby starvation in america. However the girls behind this collaboration hope that it additionally units an instance, for different manufacturers and for shoppers alike. “Vogue is a community impact,” Wilson says. “And for the style trade to go down a path that prioritizes sustainable practices, all of us should be on board and be loud about it.”