Marco co-founder and CEO Suman Siva has created a market for extraordinary digital, hybrid, and in-person experiences that allows groups to remain related and engaged, redefining crew constructing. Bringing hospitality finest practices to the best way groups join on-line and offline, Marco has been used as a tradition accomplice by corporations like Postmates, Bain & Firm, Apple, Coinbase, and Uber. After taking part in what Marco has to supply, attendees have said that they completed the experiences feeling much less pressured and re-energized, and that the expertise was enjoyable, straightforward and rewarding.
I do know the corporate identify is a nod to Marco Polo however inform me slightly bit about the way you ended up touchdown on that identify? I made a decision on the identify whereas I used to be nonetheless at my final job at SoftBank’s Imaginative and prescient Fund. I had labored on an funding in an organization within the experiences area known as GetYourGuide—a European-based TripAdvisor competitor. I spent fairly a little bit of time researching experiences corporations, and located that few of them elicited a way of discovery.
I discovered it ironic, and I felt that if I created an experiences firm, it might assist clients uncover the most effective hosts and experiences on the market.
Some individuals don’t know that Marco Polo, along with being a childhood pool recreation, was a European explorer who spent 25 years on the Silk Highway in modern-day Asia. He chronicled his journey, permitting Europeans to find Japanese tradition. We’re serving to clients uncover the most effective experiences they by no means would have been in a position to in any other case, whereas additionally serving to creators and hosts construct new audiences.
What does Marco provide that wasn’t already out there available in the market? Marco gives a one-stop-shop for corporations to guide digital experiences, in-person experiences, and firm retreats. As well as, we supply what we imagine to be probably the most compelling, fascinating, and distinctive experiences on the market—or assist hosts create them from the bottom up—past your primary completely happy hour or crew lunch.
We’ve taken on the problem of constructing an all-in-one platform that corporations can use in the entire methods they need to deliver their workers collectively. And, sooner or later, we hope to be an organization’s go-to tradition accomplice to assist have interaction workers.
Inform me slightly bit in regards to the customized options—how does that work and what’s the typical consumer journey? We regularly get inventive with the experiences… Though we’re a platform. We work with our clients to deliver a bigger imaginative and prescient to life—whether or not it’s a full-day digital gross sales kick off, an organization anniversary celebration throughout continents, or a multi-day welcome occasion for brand new hires. We’ve of us on our crew who not solely are know-how consultants and enterprise individuals, however who even have ample expertise in occasions.
We normally pair clients who need customized options with an knowledgeable from our crew to package deal a set of experiences, or off-the-menu experiences (particular venues, well-known hosts, and so on.) to place collectively one thing actually particular. We additionally present help alongside the best way—from customized pre-event RSVP touchdown pages to post-event engagement surveying.
How do you vet and select the experiences you provide? Via a mix of curation, leaning on consultants in our community, and determining what new verticals we should always tackle. For instance, we work with curators like Alex Delany, a former Bon Appétit author, who hosts his unique experiences on Marco and in addition helps us discover best-in-class meals and beverage experiences.
How has team-building modified post-Covid? Beforehand, most individuals got here into the workplace to get collectively. Now that we’re extra distributed, a brand new drawback has emerged round deliver individuals collectively.
What in your thoughts makes for a fantastic team-building exercise? It depends upon the explanation for gathering. Your crew could also be assembly to get pleasure from an expertise collectively, to chill out, to attach and interact, to study one thing new, or another goal. However the components that stay constant are: a considerate and dynamic host, a singular and compelling run-of-show, and personalization of every expertise—all of the issues we comprehensively vet earlier than placing something on the platform.
Workforce constructing can get a little bit of a foul wrap—do you assume that’s altering Completely—particularly when accomplished proper. Workforce constructing usually used to happen within the workplace. With most corporations exploring hybrid and distributed work, and workers feeling much less related than ever, inventive and intentional crew constructing is now a should.
McKinsey lately revealed a report on the Nice Resignation, noting that 19 million Individuals have give up their jobs since April 2021. They discovered that the highest causes individuals had been leaving was as a result of they weren’t feeling valued or not feeling a way of belonging at work. Whereas individuals usually assume that crew constructing must be both the identical completely happy hours again and again, or extra lately compelled awkward digital occasions, we’re revising all of that. Workforce constructing throughout digital and in-person, if accomplished proper, would be the motive workers stick round.
Inform me about a number of the customized occasions you’re actually happy with? An important instance of a bespoke expertise that we’re happy with is a fall occasion we produced for Melio—a fast-growth fintech firm that employed greater than 175 workers in the course of the pandemic—lots of whom had by no means met one another earlier than. We introduced lots of of their crew members collectively for the primary time, outdoors at a farm in upstate New York with experiences starting from apple-picking to swing-dancing to cider-tasting, culminating in an incredible farm-to-table dinner.
What do you discover are the most well-liked/most booked experiences in your web site and what do you assume accounts for that? They vary, as we’ve been rising in new markets and launching new merchandise fairly shortly over the previous yr! From our digital choices, Kevin Blake does one of the vital distinctive digital magic exhibits you’ve seen. In New York, the place my co-founder and I at the moment reside, we love Austin Energy (to not be confused with Austin Powers), who does a contemporary sake tasting on the Unintended Bar within the Decrease East Aspect. And for retreat choices, we might undoubtedly advocate testing AutoCamp—wonderful glamping and souped-up airstreams in spectacular areas.