Introducing A New Collection Of Global Beauty Clinics Designed Like A Five-Star Hotel

“I’m a really analytical one who has a research-driven mind,” explains Ida Banek, an entrepreneur and professor of psychology. It’s precisely this background and method that underpins all the things Banek does and that led her to deconstruct the sweetness business, specifically the affected person journey, and co-found Ouronyx, a group of high-end clinics with openings slated in metropolitan cities all over the world.

“I awakened one morning, and I checked out myself within the mirror. It felt like a stranger looking at me,” says Banek. “It was very unhappy not having the optimistic facial expressions that I used to be used to seeing in myself. And it wasn’t how I felt from the within. So I booked a session. I went for the appointment and had a extremely good dialog in Switzerland with an aesthetic physician.”

However coming away from that session, one thing clicked concerning the aesthetic medical occupation generally. “I used to be handled as a affected person, as somebody who was sick, as somebody that didn’t have rather a lot to say round what would occur to their face.” A physician in Switzerland, London, the Center East, Banek realised it was all the time the identical fundamental method and angle.

Having constructed a profession within the company sector, magnificence and aesthetics weren’t precisely Banek’s remit. However for her husband—Marc Princen, the previous govt vice-president and president of worldwide enterprise at Allergan, the maker of Botox—this was unequivocally his world. And collectively, that they had the chance to create one thing extraordinary and distinctive.

In its design and a focus to element, the flagship in London’s St James appears extra like a slick lodge foyer or a personal members membership than a clinic. Set over two flooring and measuring in at 8,500 sq. ft, the artwork assortment rivals that of a contemporary gallery, and features a digital work by the British artist Dominic Harris — whereby a plume of black and gold butterflies reply to actions of any passerby.

There isn’t any ready room. There isn’t any rush. As an alternative you’ll sit in elegant slow-slung sofas and caramel-coloured rattan chairs whereas scrolling via an iPad session kind, flat white in-hand. And these kinds are one thing Banek is especially pleased with. The result’s one thing that feels extra akin to a Myers-Briggs take a look at than a pre-examination kind. Banek needs to know her consumer and for the medical practitioners to be armed with info like—how does that particular person wish to be communicated with? What’s their studying type? Their method to choice making? Do they need quick info and statistics or endurance and hand-holding?

Subsequent, it’s onto the decrease floor flooring, the place the six therapy rooms will be discovered, alongside a c-shaped marble-topped counter with curving mirrors and cozy leather-based stools for post-procedure make-up periods with the in-house artists.

Equally, Dubai, the second website to open trades within the extraordinary. Historically in Dubai, all aesthetic clinics are on Jumeirah Highway. However Banek didn’t need to do the anticipated. “We’ve got opted to open our clinic right into a newly developed very vibrant a part of town, the place you discover extraordinary architectural items, one being the Zaha Hadid constructing, which can also be the place our area is.”

Whatever the therapy plan or the situation, what makes Ouronyx actually distinctive is the expertise behind it. Consultations are carried out in 3D. Banek by no means needs somebody to consider their options in isolation. That is the important thing to attaining a pure end result. “I need to protect what I’ve in the very best manner, somewhat than right and alter and attempt to construct one thing that I naturally haven’t got,” says Banek.

At Ouronyx the crew will assess your face from a number of angles, and measure all the things from quantity loss to wrinkle depth, pores and skin texture, pigmentation and bone construction. There’s a real-time interactive display screen on the central wall of each therapy room and stay ceiling initiatives (if you happen to so want) in the course of the therapy itself. There’s a real dedication to elevating the bar at each stage. “We’ll by no means simply put a small mirror in your palms and inform you to have a look and see the distinction.”