Whereas many methodologies are used to shut a sale, there’s maybe no extra invaluable instrument than private expertise—-it’s a lot simpler to talk to a product’s strengths if one has an intimate data of it. That is why automobile salespeople are inspired to take what’s on the lot out for a take a look at drive or why sommeliers must have tried each wine on the menu.
However for luxurious actual property brokers, particularly these with listings in neighborhoods like Holmby Hills or Bel-Air, the place mega-mansions can go for upwards of $50 million, firsthand expertise just isn’t precisely an possibility. That is until you are Sam Palmer.
Palmer, who lately joined Beverly Hills-based luxurious brokerage Hilton & Hyland‘s Partridge Estates Group as a primary time agent, is probably the one actual property agent on the planet whose expertise with $100-million listings goes past the skilled and into the private. He and his fiancé, Method One Racing heiress Petra Ecclestone, lived for a number of years in Bel-Air’s well-known Spelling Manor, a 56,500-square-foot property that sold in 2019 for $119.7 million.
The couple is now residing in Brentwood—their neighbor is Lebron James. This might be Palmer’s first official posting in actual property after amassing a resume that features in high-end automobile gross sales, recruitment and artwork gallery route, in addition to founding Staffing Properties, an company that recruits home staffing for luxurious estates, one thing Palmer could be very conversant in.
I lately spoke with Palmer to debate his new enterprise into the world of luxurious actual property after residing in certainly one of Los Angeles’ most luxurious mansions. His feedback have been edited for readability.
SE: What about actual property you?
SP: Stepping into actual property has all the time been part of my longer-term challenge however I believe residing within the Manor actually confirmed me that I’ve a large ardour for houses. I wish to put the appropriate purchaser in the appropriate house—to advise folks and provides them a clearer standpoint of what it is prefer to reside in these properties and ensure that all their wants are met.
SE: How do you assume your previous work expertise will translate to actual property?
SP: I’ve labored in gross sales my complete life, whether or not that be artwork or vehicles, after which I’ve labored in recruitment—which is a folks enterprise—so I imagine I’ve received a well-rounded scope on what’s wanted to be a profitable agent as a result of actual property is admittedly about advising folks and creating long-lasting relationships.
SE: Why Hilton & Hyland?
SP: I met with loads of nice brokerages but it surely actually got here all the way down to who shares my values and will share my imaginative and prescient. I knew that if I needed to be within the luxurious actual property market there was actually just one selection—and that is Hilton & Hyland.
SE: Do you assume your expertise residing in luxurious mansions offers you a singular edge over the competitors?
SP: Sure, I actually do. I am in all probability the one agent on the planet that is lived in three $100-million-plus residences—so I actually perceive. Some brokers could be actually impressed by the gimmicks of the home—the film theaters with an enormous display screen, the bowling alleys—and people are the form of issues that I can look previous. For me, I have been on the grounds, I understand how the whole lot works, and that is been the most effective apprenticeship as a result of I’ve lived it. However I nonetheless have real-world expertise, too. I do know the worth of one thing and I do know that simply because you might have a number of cash does not imply you must spend an exorbitant quantity to get the identical product.
SE: What do you hope to realize at Hilton & Hilton?
SP: I all the time set the bar excessive—and clearly placing this within the press places a bit of fireplace on me—however I wish to be the top-selling agent in Los Angeles, if not America.
Hilton & Hyland is a founding member of Forbes Global Properties, a shopper market and membership community of elite brokerages promoting the world’s most luxurious houses.