Fendi girls’s SS22 marketing campaign is colourful, exuding femininity, and because the home notes it’s, “a celebration of joyful irreverence,” that empowers girls. The brilliant colours have been purposeful as Creative Director for couture and womenswear Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi as all three designed. The marketing campaign is impressed by the glory days of Studio 54, the colour and disco.
It was directed by Ronnie Cooke Newhouse and Karl Bolander, and shot by Craig McDean. They have been cautious to seize the aesthetic options that Jones and the Fendi girls designed. Range is as the guts of the home and the fashions chosen mirror this. Anok Yai, Vittoria Ceretti, Yilan Hua, Barbara Valente, and Rianne Van Rompaey are the 5 featured fashions. The marketing campaign was shot in a studio with a playful temper in opposition to graphic backgrounds with white fading to blue or that includes strong crimson cloud shapes.
Going into Fendi archives, the trio drew inspiration from, “a emblem hand-sketched by visionary style illustrator Antonio Lopez, drawing upon the artist’s liberated sensibility and Studio 54 environment,” based on home notes. “From this place to begin was born a set that depicts a contemporary perspective on disco-age glamour and places a highlight on the various and highly effective femininity that underscores the Fendi title.”
The marketing campaign contains 13 single and 10 double web page visuals, in addition to a video. All signature seems share a typical imaginative and prescient from the Property and Archive of Antonio Lopez and Juan Ramos- and his [Ramos] abstraction of Lopez’s method with the brushstroke. “His figurative drawings seem on shirting and leather-based intarsia, whereas that very same hand-written Fendi emblem emerges on candy-coloured diagonal stripes.” Iconic Fendi baggage make an look as they turn into canvases for Lopez’s work and savoir-faire of the home’s atelier.
The marketing campaign may be present in magazines this month.