Montblanc Haus, Hamburg, Germany.
Luxurious life-style model Montblanc means many issues to many individuals, with a lot overlap amongst its fervent followers. For some pen lovers, it supplies the locus of their premium collections: a storied firm providing beautiful restricted editions inside outlined assortments, just like the Excessive Artistry or Writers Editions. For others, it’s a well-known German writing instrument firm with over a century of experience that gives good-looking pens for day by day writing pleasure.
However before everything—and by its personal definition—Montblanc is a supply of inspiration, holding the prospect of the invention of oneself and the world via the efficiency of the handwritten phrase.
Montblanc Haus
A everlasting exhibit at Montblanc Haus.
Montblanc’s newest enterprise, Montblanc Haus, which formally opened its doorways simply final week, is a state-of-the-art testomony to the corporate’s dedication to writing. Located adjoining to its Hamburg headquarters, the museum is an interactive examine of the numerous aspects of Montblanc’s 116-year historical past. And it invitations pen fanatics or the merely curious to change into a part of one thing greater—one thing integral to our humanity—because it appears to be like to the successes of the previous whereas celebrating the promise of the longer term.
“Each a part of the Haus breathes writing,” says Montblanc CEO Nicolas Baretzki, of the three-story, 3,600-square-meter constructing, engagingly constructed within the form of a Montblanc writing instrument field.
“We envisioned a particular house for the artwork of writing, a spot the place folks might uncover or rediscover the unimaginable energy of handwriting and the creativity, creativeness and emotion it unlocks in everybody,” he defined of the mission that was conceived about 5 years in the past.
The Haus options quite a few everlasting exhibitions, together with an in depth archive (visits by appointment), which might be the proper place for a pen devotee to spend a day—or a month—poring over historic pens, ads, letters, and different fascinating curiosities from the previous.
“The Montblanc Haus has allowed us to uncover some treasures from our archive that we’re desirous to share with the world,” stated Vincent Montalescot, Govt Vice President of Advertising and marketing. He provides that this house is devoted to all of the unimaginable tales which were written over time, together with these but to be written.
From Montblanc Haus.
Different thematic galleries embody an Autograph Library with 30 handwritten notes spanning time and expertise—from Ernest Hemingway to Spike Lee—the place guests can go away their very own mark through a digital guestbook. Glass show circumstances enshrine a fabulous choice of restricted editions and Excessive Artistry items within the Collections part, whereas Legacy and Imaginative and prescient tells the story of Montblanc through the emblematic Meisterstück. Artfully displayed pen fashions, collateral materials and extra show Montblanc’s trendsetting stylish and use of avant-garde promoting all through its historical past.
Studio Marianne Guély’s paper sculpture at left.
The facility of writing and creativity are evident all through, from the “handwriting on the wall” to a nook designed for guests to write down and ship postcards all around the world. Commissioned art work demonstrating the indeniable affect of the pen embody Studio Marianne Guély’s dramatic paper sculpture suspended contained in the dome of the constructing and Paris-based artist Wendy Andreu’s artwork original from wool dyed with ink that greets guests upon their arrival. Even the neutral-walled inside of the Haus makes an announcement, appearing as counterpoint to the museum’s darkish exterior to convey Montblanc’s signature colours of black and white.
Guests are invited to make use of a Montblanc pen to write down and mail a postcard.
Guests could avail themselves of a sequence of lessons, together with calligraphy and artistic writing, within the Writing Atelier, and clever alternatives for college kids and younger adults are on the calendar.
Vacation spot Hamburg
Montblanc Haus is accessible to the general public, close to and much, and with summer season journey proper across the nook, its opening is fortuitous. Reservations could also be made online.
Baretzki’s invitation is evident and honest: “It’s our hope that Montblanc Haus turns into a significant landmark for Hamburg, a metropolis that’s so essential to the historical past and identification of Montblanc, and for native communities and faraway guests to find and luxuriate in.”