Sprayground partnered with Hershey’s, launching a chocolatey collaboration for its stylishly designed backpacks, equipment and attire. The Hershey’s Shark Chew backpack satisfies each the candy tooth and the style connoisseur, and dropped at present.
The backpack is a chocolate sensation that features an augmented-reality Hershey’s bar, with a 4D large chunk on the aspect of it- an iconic contact seen on Sprayground’s shark-bite bag. “Whenever you get that rush for chocolate you simply need to tear open that wrapper and take a giant chunk out that chocolate! I create luggage with expression and feelings and I wanted a design that will painting that so I assumed, heck, why not, let’s simply take a chunk out of the bag,” says Sprayground founder David BenDavid.
BenDavid is thought for is exclusive collaborations with Marvel, Nickelodeon, Star Wars, and notable male celebrities like Spike Lee and Shaquille O’Neal- and Queens-based clothier Laquan Smith. “We really feel extraordinarily pleased with all of the wonderful collaborations now we have finished, they’re all particular to us and we work tremendous laborious to create essentially the most revolutionary items that push boundaries in every collaboration,” states BenDavid.
“For us, collaborations have to really feel natural. We don’t wish to pressure issues, so once we join with an artist or model, we make it possible for they align with our values and beliefs; that’s basic as a result of it makes the entire artistic course of run easily, and the ultimate product is an expression of that, a mosaic of collective creativity within the type of a backpack, attire, journey luggage, and many others! Followers know that once we announce a brand new collaboration, it’s gonna be higher than something they’ve seen earlier than, we like to boost the bar in each assortment we drop.”
And fortunately Hershey’s and Sprayground’s values align so it was a no brainer for the 2 firms to associate. Fortunately for Sprayground Hershey’s advertising crew was a fan of the streetwear model already.
“They reached out to see if we might be open to making a co-branded backpack- one thing enjoyable and edgy! I used to be into it as a result of I crave Hershey’s chocolate organically and I like that Hershey’s based and nonetheless operates a college for orphans known as Milton Hershey Faculty,” explains BenDavid. “So, when me and my crew linked with them, we instantly began brainstorming concepts. We created tons of sketches and prototypes, the entire crew labored very laborious as a result of we needed to make one thing that was by no means seen earlier than and would shock folks, and the ultimate result’s simply breathtaking! Each Sprayground and Hershey’s followers are loving it and we couldn’t be happier!”
“Increasing Hershey’s past the sweet aisle and into style creates an distinctive alternative to attach chocolate lovers and style seekers nationwide,” stated Ernie Savo, Senior Director, Licensing The Hershey Firm in an announcement. “Partnering with David and the crew at Sprayground to create a mouth-watering, *virtually* edible Hershey’s backpack confirms that this can be vital accent of the summer season.”
In Sprayground’s luggage you discover performance with locations for USB sticks, wires, cables, and a laptop computer. And this Hershey’s bag has greater than sufficient compartments in your Hershey’s chocolate bars. The baggage are additionally sustainable and trendy for women and men. However this was all the time BenDavid’s imaginative and prescient.
“My core focus has all the time been turning the mundane into the insane. I bear in mind earlier than I began the model, the bag market was boring and every part seemed the identical, and that is after I realized I may flip my concepts and artwork into one thing that will change style eternally. I am very proud to say that Sprayground is a pioneer inside the world of style and streetwear, however we do not need to cease there; now we have a whole lot of large surprises within the works that I’m excited to share to the world,” he beams.
And whereas the pandemic has been brutal on the world and brutal to the style trade BenDavid has discovered positives from the previous couple of years. “I all the time attempt to discover the silver lining in each scenario, and for me, that silver lining is with the ability to spend time with my household and study new issues whereas working from residence,” he muses. “It is unimaginable how expertise has enabled us to work from anyplace on the globe. When COVID first began, we knew we needed to be fast and revolutionary, so my crew and I labored tirelessly to launch a line of face masks, which have been an enormous success. We additionally launched a set with over 150 distinctive designs, one in all our largest drops up to now, and every part offered out in minutes. I’m a agency believer that stress underneath the fitting situations can flip concepts into diamonds, and we really feel mega blessed that our crew was capable of adapt shortly and whereas persevering with doing what we love.”
You should buy the Hershey’s Sprayground backpack at sprayground.com, and at unique boutiques within the US, together with Hershey’s Chocolate World. As for BenDavid, he notes: “we’re presently engaged on a e book showcasing our 11 years in design and style, so keep tuned!”