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CVS Well being is seeking to be the primary pharmacy within the metaverse.
The pharmacy and well being providers firm filed for a trademark to promote digital items, NFTs and supply well being care providers, becoming a member of main retailers like Walmart and Nike.
In its filing with U.S. Patent Trade Office, CVS is seeking to trademark its brand and to offer an internet retailer, in addition to downloadable digital items, together with “pharmaceuticals, well being, wellness, magnificence and private care merchandise.”
CVS filed its utility on Feb. 28. It was made public Friday on the U.S. Patent Workplace web site.
CVS additionally seeks to carry the well being providers it offers in its in-store clinics and its telehealth platform to the digital setting. Within the submitting, the corporate factors to offering vitamin and wellness teaching, “particularly, non-emergency medical remedies providers, wellness packages, advisory providers associated to vitamin, offering well being way of life and vitamin providers… and counseling.”
Trademark legal professional Josh Gerben mentioned there was a flurry of company metaverse filings since Fb introduced it was altering its identify to Meta.
“All these Fortune 500 firms are making trademark submitting with the thought of ‘How are we going to play on this platform?'” mentioned Gerben, founding companion of Gerben Perrott regulation agency. However, he added, “I do not assume I’ve seen something within the final couple of months that is been like this CVS submitting as a digital healthcare clinic.”
CVS Well being mentioned the trademark submitting is one other means wherein the corporate is seeking to meet customers the place they’re, even within the metaverse.
“We’re… usually new and revolutionary methods to have interaction customers via a digital-first, technology-forward method,” mentioned a CVS spokesman in a press release to CNBC, including “we’ll proceed to discover these and different choices to enhance the buyer expertise and launch new consumer-centric providers.”
To this point, CVS is the primary of the key drug chains to file for metaverse emblems.