“Could my legend prosper and thrive. I want it a protracted and completely satisfied life!” stated Gabrielle Chanel; that is what we are able to learn in ‘The Attract of Chanel’ written by Paul Morand in 1996. For certain, Gabrielle Chanel will eternally be a legend.
Wednesday Could 18, 2022 was an enormous day for the home of CHANEL. After one yr of renovation, CHANEL opened its iconic tackle 18 place Vendôme, precisely 90 years after the creation of “Bijoux de Diamants”, the one Excessive Jewellery Creation assortment created by Gabrielle Chanel in 1932.
The spectacular three story constructing has been reinvented by Peter Marino for a second time. “It’s positively a novel and extraordinary boutique. There isn’t any different boutique on the earth like this”, stated Frédéric Grangié, President of Chanel Watches and Jewellery on the day of the opening. “It is sort of a Venitian palace, it’s merely chic, there isn’t any equal on the earth”.
The flagship at 18 Place Vendôme is the guts of Chanel Watches and Jewellery assortment. Below the identical roof are the home positive jewellery and watchmaking inventive studios led by Patrice Leguéreau and Arnaud Chastaingt, however also- that is new- the Chanel Patrimoine assortment. “We wished to point out the place we’re right now within the Watches and Jewellery, and naturally to point out all our creations” Frédéric Grangié added.
Star Architect Peter Marino doubled the scale of the preliminary boutique and labored his unimaginable magic over the three flooring. Nice Marino completely is aware of the home of Chanel, expressing Chanel’s creation evolving through the years with brio. The result’s an distinctive focus of arts and métiers d’artwork with a rare savoir faire and craftmanship which rejoice the personal world of Gabrielle Chanel.
The epitome of Parisian magnificence, Place Vendôme is probably the most acquainted panorama of Gabrielle Chanel. The views over the octagonal formed sq. throughout her very long time life on the Ritz impressed her and impressed a lot of her creations just like the watch faces.
Coming into 18 Place Vendôme by means of its large blue door is experiencing Mademoiselle Chanel‘s goals. Inside, the decor performs magically with transparency, area and brillance. The boutique presents totally different views opening onto totally different salons and ranges. Gold, beige, brown shades of lacquered panels, tweed sample carpets and rugs-made completely for the boutique- stunning mirrors and pure daylight improve the nice and cozy and intimate ambiance.
The decor is modern, Peter Marino has freely blended intervals and kinds: gilded bronze accents on the desk and window frames, on ornaments of the Louis XIV and Louis XV places of work and the spectacular chandeliers created by Chanel métiers d’arts silversmith Goossens.
In the course of the bottom flooring, an ode to Place Vendôme, the image of the jewellery world, a spectacular almost 3 meter tall artwork piece by Belgian Johan Creten: La Borne. “We had dreamt of together with La Borne in our new retailer and we made it occur with Peter” stated The President of Chanel Watches and Jewellery. About 13 items of artwork are merged into the design and structure of the shop. To succeed in the higher flooring, a modern staircase with gilded bronze and crystal panels made by Goossens with at its backside a stainless-steel sculpture “Coco Chandelier” by Joel Morrison with a double C as a nostril ring!
“We wished to supply new experiences for our purchasers. We have now area with extremely trendy expertise to speak with our greatest purchasers in every single place on the earth. “We’re proud to not provide e-commerce, it is extremely necessary for us as we wish to protect human expertise above all. However the digital experiences we’re creating need to be completely spectacular” reported Frédéric Grangié.
The primary flooring or “étage noble” presents new areas. Considered one of them could be very specific as it’s the dwelling of the 55.55 diamond necklace -not for sale- a part of Chanel Patrimoine. A design creation which commemorated the one centesimal anniversary of Chanel N°5 fragrance final yr. Then, behind a door, Le Grand Salon. This lengthy room with full size home windows and painted beige silk curtains presents fairy views over Place Vendôme and is devoted to non-public appointments. Inside, on a wall, a powerful Nicolas de Stael oil portray “Composition” from 1950, a golden shine sculptural bronze armchair by Voukenas Petrides and a espresso desk by Reda Amalou punctuate the Grand Salon with none artifice.
18 Place Vendôme is a journey into Chanel world’s creations. The codes, the colours, textures, supplies and nuances of the French home are present in an final luxurious. Beige, white, black, gold are in concord within the areas, traces and supplies. It’s by no means ostentatious, all the time elegant, stylish and discreet, the home of Chanel presents right here a veritable temple of exhausting work, craftsmanship, distinctive métiers d’artwork creations mixed with distinctive items of artwork and distinctive watches and jewellery collections. There isn’t any doubt 18 place Vendôme is already an icon on the earth of Watches and Jewellery.
Chanel has 55 Watches & Jewellery shops around the globe, 4 in the USA situated in Beverly Hills, South Coast Plaza, Madison Avenue and contained in the Wynn in Las Vegas. “The US market is a historic marketplace for Chanel and is a part of our historical past” identified Frédéric Grangié. 2023 might be one other massive yr. “We are going to open probably the most extraordinary Chanel boutique in Rodeo Drive and a flagship in New York on fifth Avenue”. We will’t wait to see what Chanel with Peter Marino will reveal.